Dukaan: 23 jobs cut

CEO Suumit Shah replaced 90% of customer support team with AI chatbot built in two days. Response time went from 1m44s to instant. Support costs reduced 85%. The company explicitly cited AI and automation as a primary driver of the workforce reduction. This is part of a broader pattern in E-commerce Platform where companies are restructuring operations around AI capabilities while reducing headcount in functions susceptible to automation.